H&M Announces Collaboration With MAISON MARTIN MARGIELA For AW 2012

Suzanne Kopulos

H&M Announces Collaboration With MAISON MARTIN MARGIELA For AW 2012 Fashion fanatics rejoice! The rumor is TRUE! Yes, the beloved brand MAISON MARTIN MARGIELA is bringing its collaborative design efforts to the Swedish production powerhouse H&M.

MAISON MARTIN MARGIELA, known for its ambiguous design and conceptual and timeless style has decided to take the illustrious brand to the masses with an Autumn Winter collaboration with H&M officially announced today. 

“MAISON MARTIN MARGIELA is one of the most important and influential fashion houses of the past three decades. I am so excited by this radical collaboration which will give fashion lovers around the world the chance to wear special pieces by MAISON MARTIN MARGIELA. This collaboration will be a great and memorable fashion moment“, says Margareta van den Bosch, creative advisor at H&M.

Launching November 15, the exclusive line will include garments and accessories for both women and men in 230 stores worldwide, as well as online. If you've never been early enough to grab designer collaboration garb before, we can only imagine that this one is going to fly as fast at Missoni did for Target, so buyer be ready! 

“We are very happy to present MAISON MARTIN MARGIELA pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.” MAISON MARTIN MARGIELA

Though prices are yet to be announced, we can only hope that they are affordable for the H&M shopper and fashion lovers on a budget. Stay tuned for more information

Follow the brand's sketch of the Darted Sweater by MAISON MARTIN MARGIELA available AW 2012





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