How J.Crew Picks and Produces Collection Colors

Our mission has always been to educate, discover and uncover secrets of the fashion world! Ever wonder how J.Crew picks new collection colors with super cheeky names? Well, this is how it's done. Watch it now!

From New York City to Florence, Italy and back to the Unites States, this is how J.Crew brings the most vibrant shades to your closet